Einstein Bros.® Bagels Hosts Madeira Grand Opening Celebration on October 11
First 50 Guests in Line Will Win Free ‘Shmear for a Year’
Denver, CO (October 1, 2025) — Calling all bagel lovers! Einstein Bros.® Bagels is officially opening its doors in Madeira, bringing its fresh-baked-all-day bagels, chef-inspired egg sandwiches, and innovative breakfast flavors to Cincinnati. To celebrate the newest location at Madeira Crossing, 7005 Miami Ave, Cincinnati, OH 45243, the brand is throwing a grand opening celebration on Saturday, October 11, with a brand-new giveaway, free swag, prizes, discounts, and a first look at the new 'Elevate the Morning' store design.
To kick off the celebration, the first 50 guests in line at the Madeira grand opening event will win free ‘Shmear for a Year,’ that’s a free fresh-baked bagel topped with one of the brand’s signature cream cheese shmears, every week for a whole year. ‘Shmear for a Year’ winners will be able to choose any Bagel & Shmear combination across the brand’s classic, signature, and gourmet bagel lineup. With 22 bagel flavors and 7 shmear options, there’s over 140 possible combinations, so always something new to try.
.jpg)
“We’re excited to give away free ‘Shmear for a Year’ to 50 of Cincinnati’s biggest bagel lovers. With all of our classic, fun and unique flavors, it’s the ultimate bagel reward,” said Jessica Serrano, Chief Marketing Officer at Einstein Bros. Bagels. “We’ll even have free hot coffee available for the early birds while they wait in line.”
In addition to the ‘Shmear for a Year’ giveaway, guests at the grand opening will also be able to spin a prize wheel with various offers and take advantage of free swag. Einstein Bros. will keep the celebration going for the next two weeks with a Free Egg Sandwich with purchase when guests order in bakery, online, or in the app with code GRANDSAND.
“Madeira is such a vibrant community. It’s perfect for us” said Adam Modzel, Chief Operations Officer at Einstein Bros. Bagels. “We’re already looking forward to seeing our ‘Shmear for a Year’ winners regularly, along with all the other bagel lovers in the area. Cincinnati is well known for its strong sense of togetherness, and we’re excited to be a welcoming spot for neighbors to gather, connect, and start their mornings off right.”
From opening day and beyond, guests can expect bagels baked fresh every morning, and throughout the day, alongside an extensive lineup of double-whipped shmear flavors like Honey Almond, Onion & Chive and Jalapeño Salsa. Einstein Bros. also brings a variety of Signature Egg Sandwiches to the breakfast table, like the All-Nighter, Texas Brisket, and new Oktoberfest Egg Sandwich. For small gatherings, the brand offers convenient ‘Good for Groups’ options like the Brunch Box that serves eight people and the Baker’s Dozen Bagels Box filled with 13 bagels and complete with two tubs of shmear for easy assembly. For larger groups, the new Madeira location also offers catering services, making it easy to bring fresh-baked goodness to office meetings, events, and special occasions.
The new Madeira location marks the debut of Einstein Bros.’ refreshed bakery design, “Elevate the Morning,” featuring a warm and welcoming atmosphere that highlights the brand’s fresh-baked bagels and playful personality. This is the first of five new Einstein Bros. Bagels bakeries opening across the Cincinnati area this year, with additional openings coming soon in Blue Ash, Clifton, Columbia Square, and the Cincinnati Airport.
Guests looking for everyday deals and access to exclusive offers, such as free coffee, can join the brand’s Einstein Bros. Rewards program. Download the Einstein Bros. Bagels app or visit EinsteinBros.com/rewards/ to create an account and start collecting reward points to redeem for freebies.
For more information and to see the full lineup of egg sandwiches, visit einsteinbros.com. Or for the latest updates and promotions, follow Einstein Bros.® Bagels on social.
See full ‘Shmear for a Year’ terms and conditions at https://www.einsteinbros.com/shmear-for-a-year-terms-and-conditions/
Media Kit here.
Grand Opening Details:
Location: 7005 Miami Ave, Cincinnati, OH 45243
Date: October 11, 2025
Hours: 6:00 AM - 2:00 PM
About Einstein Bros.® Bagels
Einstein Bros.® Bagels is a neighborhood bakery known for endless combinations of fresh-baked bagels and premium double-whipped cream cheese. Also serving a variety of breakfast sandwiches, lunch sandwiches, coffee, espresso, sweets and catering, Einstein Bros. Bagels has more than 700 locations throughout the United States. Einstein Bros. Bagels is part of Panera Brands, one of the nation’s largest fast-casual restaurant companies, comprised of Panera Bread®, Caribou Coffee® and Einstein Bros. Bagels. To learn more, visit www.einsteinbros.com.
